It has been empirically proven that any audience response to posts on social media is strongly dependent on the identity of the person who made the post. The notion of Social Media celebrities and influencers have become very popular in digital marketing campaigns. We will
use our network of “social media influencers” to covertly publicize the activities and messages of our client. These influencers will also start and or join in open forum conversations to promote our clients’ engagements. This is also termed “Social media advocacy” This way, the value of our client by the public will be held in high regard.