CBN CASE STUDY
The mandate of the CBN include Monetary Policy Functions, Issuance of Currency, Maintenance of external reserves, debt management, foreign exchange management, etc.
The CBN also serves as banker’s bank and a banker to the Federal government.
The nature of the operations of the CBN is such that the Bank does not have to advertise or flaunt her functions and activities like regular commercial banks and other financial institutions.
However, the recent plunge of the Country’s economy into recession as a result of factors beyond the control of the bank leadership gave rise to the need for the CBN to give account of its efforts to take the Country out of recession, stabilise the economy and sustain public confidence in the institution.
We were engaged to handle third-party communication for the CBN and we as a necessity had to evolve a template to improve the visibility of the bank on social media.
- Perception Management
- Online Advertising
- Social Media Influencer Campaign
- Video Documentaries
- Tweet-Meet Engagement
In fact, the Country’s exit from recession has been largely and widely perceived as a result of the CBN’s management of the country’s monetary policy frame work.
IMLC carefully monitored the number of people following CBN’s narratives and collated monthly data of impressions and responses to these narratives. The data collated was carefully analyzed and interpreted.
The data helped IMLC focus on areas that were necessary for propelling CBN’s narratives, adjustments were made which led to improvements in IMLC’s strategy to ensure continuous increase in awareness of CBN’s campaigns, policies and narratives.
- Number of threads that made front page: 50
- Number of influencers engaged: 300
- Impressions generated across all campaigns: 150,156,824
- Online newspapers/Blogs engaged: 42
- Number of pro-CBN news stories: 185
TUNDE ADENIRAN CAMPAIGN ORGANISATION (TACO)
In the build up to the 2017 National convention of the Peoples’ Democratic Party, we were mandated to run a social/digital media campaign for PDP National Chairmanship Candidate, Prof. Tunde Adeniran.
The aim of the campaign was to give our candidate improved social media visibility and improve his chances of success in the elective convention.
WHAT WE DID
Our team formulated a strategy on which the campaign was hinged on:
Our rich content and high response rate gave rise to meteoric growth and increased
following across the various platforms. This contributed immensely to the visibility and
positive media response to the candidacy of our client.
This is evidenced by the data collated during the course of the campaign-
From zero followers, we were able to generate close to 2000 new organic followers
We engaged an average of 20 partner bloggers including IMLC’s social media influencer platforms to work on the campaign.
We got over 15,000,000 impressions on all platforms created.
“…. While we have our reservations about the outcome of the elective convention, we are delighted with the performance of the IMLC team. You all worked very hard and given a level playing ground, I am convinced that the outcome would have been different. Working with you was a very memorable experience and I look forward to working with you guys in the future.”